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AssetScan - Your AI-Powered Real Estate Advisor
AI-powered real estate advisor simplifying investments with valuations, analytics, and personalized insights in Hyderabad.
Introduction
AssetScan is a Progressive Web Application (PWA) leveraging AI to serve as a comprehensive real estate advisor. It empowers users to make informed decisions by providing instant property value assessments, return comparisons, rental yield analysis, and professional advice.
Problem Statement
Real estate investors, buyers, and sellers face significant challenges in navigating the Hyderabad market. They struggle with fragmented information, making it difficult to identify profitable areas, evaluate property values, and determine the right time to invest or exit. This lack of clarity often leads to missed opportunities and suboptimal financial decisions.
Target Audience
Primary & Secondary Users
✨ Real Estate Buyers: Individuals seeking to invest in Hyderabad’s real estate market and aiming to maximize returns or secure a profitable
rental income.
✨ Real Estate Sellers: Property owners wanting to assess their asset’s market value and identify the right time to sell.
✨ Aspiring Investors: First-time or casual investors looking for a guided, data-backed entry into real estate.
Individuals navigating the Hyderabad real estate market, need tailored solutions for buyers, sellers, and investors. Assetscan empowers users with tools to simplify property evaluations, monitor investments, and make confident decisions, all supported by actionable AI-driven insights
The Process & Research
Methods Used:
Research Methods
✨ Online Surveys
✨ User Personas
✨ Behavioral Observation
✨ User Interviews
✨ Competitive Analysis
✨ Usability Testing
Key Findings
✨ Buyers: Over 65% of buyers felt overwhelmed by fragmented property data and struggled to compare returns across
localities.
✨ Sellers: 70% of sellers expressed a need for tools to identify the optimal timing and pricing for selling properties.
✨ Investors: 60% of investors desired real-time analytics to monitor property performance against market benchmarks.
Ideation and Features
Key features of Fixby:
✨ Property Assessment Report: Instant value estimation for any property.
✨ Guided Search: Filters to identify projects aligned with user goals (e.g., rental income, capital appreciation).
✨ Project Locality Scores: Ratings for areas based on growth potential, amenities, and livability.
✨ Knowledge Center: Access to blogs, market reports, and expert advice.
✨ Portfolio Compass: Visualization of user investments, including net worth, annual returns, and rental yields.
✨ Analytics Graphs: Performance comparison of properties against benchmarks like FD, Sensex, and city averages.
User Personas
User Personas
The Real Estate Investor
Rajesh Kumar
Age: 45
Occupation: Businessman and Part-Time Investor
Location: Mumbai, India
Background
Rajesh has been investing in real estate for the past 10 years, primarily focusing on rental income and long-term capital appreciation. He relies on word-of-mouth recommendations and basic online research but often finds it challenging to identify the best opportunities in a rapidly changing market.
Goals
Identify high-growth areas with potential for significant returns.
Minimize risks by making data-driven investment decisions.
Track the performance of his investment portfolio.
Pain Points
Difficulty finding reliable information about locality trends and property performance.
Lack of tools to analyze and compare properties effectively.
Inconsistent advice from unverified sources.
Motivations
Achieve financial independence through strategic investments.
Stay ahead of market trends to maximize returns.
Simplify the investment process with technology-driven insights.
The First-Time Buyer
Priya Sharma
Age: 30
Occupation: IT Professional
Location: Mumbai, India
Background
Priya is a first-time homebuyer looking to settle in Hyderabad. She has a stable job and is exploring properties within her budget that offer good amenities and connectivity. Her decision-making process involves extensive online research and consulting friends and family.
Goals
Find a property within her budget that aligns with her lifestyle.
Evaluate neighborhoods for safety, amenities, and future growth.
Gain confidence in making such a significant financial decision.
Pain Points
Overwhelmed by the amount of conflicting information online.
Lack of transparent tools to compare properties and localities.
Fear of making a wrong decision due to inexperience.
Motivations
Secure a comfortable home for long-term living.
Make a well-informed purchase that feels financially and emotionally rewarding.
Utilize expert insights to simplify the buying process.
The Property Seller
Arjun Reddy
Age: 40
Occupation: Small Business Owner
Location: Bangalorei, India
Background
Arjun owns multiple properties in Hyderabad, which he rents out or sells periodically. He wants to ensure competitive pricing and attract the right buyers but often struggles with fluctuating market conditions and inefficient real estate agents.
Goals
Determine the optimal selling price for his properties.
Attract serious buyers without relying entirely on agents.
Monitor market trends to sell at the right time.
Pain Points
Uncertainty about property valuation and demand.
Dependence on agents with limited transparency and accountability.
Difficulty reaching a wide audience of potential buyers.
Motivations
Maximize profits from property sales.
Simplify the selling process with minimal overhead.
Use reliable data to make informed decisions. Achieve financial stability through smart investments.
Learn the intricacies of real estate for long-term benefits.
Build a diversified investment portfolio.
By putting yourself in the user's shoes, you ensure the digital product addresses their challenges, preferences, and aspirations, leading to a more user-centric and successful outcome.
Visual Design
Key UI Screens:
Mobile Responsive Screens:
Web and Mobile Applications
✨ Portfolio: Organized layout with key metrics.
✨ Navigation: Top-bar for web, bottom navigation for mobile.
✨ Forms and Inputs: Consistent styling and intuitive layouts.
✨ Buttons and CTAs: Followed the Tailwind design system with implementation of our branding
Impact and User Feedback
Metrics:
✨ Engagement: Increased user retention by 45% through personalized insights.
✨ Portfolio Growth: Users reported an average of 20% higher returns on investments.
✨ Market Awareness: 70% of users felt more confident in their investment decisions after using AssetScan.
User Feedback:
✨ "AssetScan made it easy to compare properties and find the best investment opportunities." – Rohan Verma
✨ "The valuation tool helped me price my property perfectly for a quick sale." – Meera Rao
✨ "I finally have a clear view of my portfolio's performance." – Arvind Naik
Conclusion
AssetScan empowers real estate buyers, sellers, and investors in Hyderabad by addressing key market challenges. Its AI-driven insights, intuitive interface, and comprehensive tools simplify decision-making, enhance investment returns, and foster confidence. By combining technology and expertise, AssetScan transforms the real estate experience for all stakeholders.
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Hello, I’m Yehezekiel Karri, a UI/UX Designer based
in Andhra Pradesh.
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