Send it Up
Logistics Mobile Application
About Send it Up
About Send it Up
"Send it Up" is a cutting-edge mobile courier application offering global parcel delivery through third-party services. Users can effortlessly send packages to anyone worldwide and track them in real-time directly from the app. The platform guarantees secure door-to-door delivery and supports various payment methods for convenience. With a user-friendly interface and a vast network of courier partners, "Send it Up" revolutionizes the way people send and receive couriers, making it the ultimate choice for safe and efficient package deliveries.
Problem
The traditional courier industry faces numerous challenges, including limited accessibility to different shipment and consignment types and a lack of convenient methods to access shipment details. Additionally, the absence of an integrated QR code scanning system prevents users from easily retrieving essential information about packages.
Solution
This project aims to overcome these challenges by developing "Send it Up," a mobile application that offers a comprehensive solution for sending various shipment types, consignments, and multiple packages. The application will incorporate a QR code scanner feature to enable users to access detailed shipment information and obtain contact details of senders or consignment owners, enhancing the overall user experience and efficiency of the courier process.
Design Process
Design Process
The Design Thinking process is iterative, and designers often cycle back through the stages several times to refine their solutions based on user feedback and evolving insights. This approach fosters creativity, collaboration, and a user-centered focus, leading to more successful and meaningful designs.
Prototype
Test
Empathize
Define
Ideate
User Research
Qualitative Analysis
User Persona
Quantitative Analysis
Empathy Mapping
Competitive Analysis
Affinity Mapping
Information Architecture
User Flow
Card Sorting
User Journey Mapping
Sketching
Wireframes
Visual Design
Typography
Colors
Iconography
Components
Usability Testing
High Fidelity Screens
Iterate
User Research
User Research
User research is a systematic process of gathering insights and understanding users' behaviors, preferences, and needs to inform the design of products, services, or experiences. It involves employing various qualitative and quantitative methods, such as interviews, surveys, and usability testing, to empathize with users and ensure the final design aligns with their expectations and aspirations.
Qualitative Analysis
Qualitative Analysis involves a systematic approach to understanding the context and subjective experiences of Users, providing rich and nuanced information that complements quantitative data in many research fields. I have interviewed nearly 12 people and filtered some questions based on the
survey.
”
What is your daily routine?
Soumya Bhargavi
Software Engineer
”
Do you know anything about sending
couriers?
Satyadeep Dadi
Android Developer
”
Can you tell me about your current process
of tracking couriers? Do you use any mobile
applications for this?
Bhavna Shami
Data Analyst
”
What features do you look for in a mobile
application to track couriers?
Sravani Vatha
Marketing Executive
”
Do you regularly send and receive
couriers?
Miri Jagadeesh
Photographer
”
Do you have any concerns or insecurities
when using third party services to send
couriers?
Srinivas Neela
Website Developer
”
Can you estimate the average number
of couriers you send in a month?
Renuka Akuna
Civil Engineer
”
How important is it for you to have control
and visibility over your courier information
when using third party services?
Sree Ram
Data Analyst
”
How do you currently keep track of the
couriers you send and receive? Is it an
efficient process?
Prudhvi Ahaan
IT Manager
”
How important is it for you to have real-
time updates and notifications about
the status of your couriers?
Alex Monte
Marketing Supervisor
Quantitative Analysis
Quantitative analysis is a research method that involves the use of numerical data and statistical techniques to quantify and analyze relationships between variables. It focuses on objective measurements, allowing researchers to draw objective conclusions and make generalizations based on data sets.
”
”
”
What kind of platform do you prefer
to use?
What application do you prefer to
track courier online?
What kind of delivery application
do you want?
Website
Mobile Application
Both
Payment Issues
Late delivery service
Lack of Customer Assistance
Online
Offline
Both
DTDC
Delhivery
Bluedart
What problems do you face while
using courier services?
”
Competitive Analysis
By comparing key factors such as products, services, pricing, marketing strategies, and market share, businesses can gain valuable insights to make informed decisions and develop effective strategies to gain a competitive edge.
Global Availability
Cash on Delivery
Realtime Tracking
Sender Details
QR Code Scanner
History & Analytics
Functionalities
Shiprocket
ShipKaro
Easyship
Define
Define
User persona, Empathy mapping, and User journey mapping contribute to a comprehensive understanding of the users and their needs during the "Define" phase. This understanding is the foundation for setting clear project goals, defining the scope of the design, and aligning the design team and stakeholders with a user-centric approach.
User Persona
User Personas represent specific user archetypes and help humanize the users by giving them names, personalities, and characteristics. User personas provide designers with a clear picture of who the users are, their goals, motivations, pain points, and behaviors.
Emily Rao
Age : 32 years
Occupation : IT
Location : Delhi
Education : MBA
Quote
"I need a reliable courier application that can handle my international shipments efficiently, track them in real-time, and provide secure door delivery. It would be great to have access to the sender's or recipient's contact details when needed."
Bio
Goals
Pain Points
Emily is a tech-savvy professional working as a marketing manager for a multinational company. She frequently travels for business and has a demanding schedule that requires her to send documents and packages internationally to clients and colleagues.
To find a courier application that offers reliable and timely deliveries for her international shipments, ensuring her business communications are efficient.
Should have the ability to track her packages in real-time, providing peace of mind .
To prioritize secure door-to-door delivery to maintain confidentiality and protect important information.
Lack of Global Reach.
Limited Contact information of sender or receiver.
Inconsistent Tracking of packages.
Empathy Mapping
Empathy mapping is a technique used to develop a deeper understanding of the users' feelings, thoughts, and experiences. This emotional understanding helps inform the design process and ensures that the final solution resonates with the users on an emotional level.
I need a reliable courier service that can handle international shipments efficiently.
I can't track my packages in real-time."
I wish there was a way to securely contact the sender or recipient for updates or inquiries.
Conducts thorough research to find a courier app that offers global reach and reliable international shipping.
Frequently checks existing courier apps to track her packages and ensure timely delivery.
Communicates with support teams when facing delivery issues.
Anxious about international shipments reaching their destination safely and on time.
Frustrated when facing tracking delays or inaccurate shipment status updates.
Confident and relieved when her packages are delivered securely and promptly.
I want to find a courier application that covers all the countries I need to send packages to.
Real-time tracking will give peace of mind.
Secure door-to-door delivery is essential to maintain the confidentiality
Says
Does
Feels
Thinks
Affinity Mapping
Affinity mapping allows for organizing and categorizing related pain points, needs, and goals, providing valuable insights. By addressing these points, the application can better meet user requirements and improve the overall user experience.
Painpoints and Frustations
Needs
Goals
Inconsistent
tracking
updates.
Reliable
international
shipping solutions.
Expand
global courier
network.
Enhance
real-time tracking
accuracy.
Ensure reliable
door-to-door
delivery.
Simplify and
expedite
booking process.
Real-time
package
tracking feature.
Secure and
confidential
door delivery.
Streamlined and
user-friendly
app interface.
Limited
global courier
coverage.
Uncertainty
about package
security.
Time-consuming
package
booking process.
User Journey Mapping
User journey mapping visually illustrates the end-to-end process that an user goes through to send packages internationally. It helps identify critical points, potential pain points, and opportunities to enhance the user experience, ensuring that the application meets user’s needs and provides a seamless and efficient courier service.
ENTICE
ENTRY
ENGAGE
EXIT
Action`
Feeling
Opportunities
Discover applications through advertisements on social media, app store listings, recommendations from others.
Advertising through social media and other sources.
Seamless and straightforward onboarding process.
Giving options to track couriers and know details of sender/receiver
Giving option to scan
product/sender history
by using a QR code.
Create an account using your email address and a password.
Onboarding Sequence
Logging in
Create an account using your email address and a password.
Onboarding Sequence
Logging in
Begin your exploration from the home page.
Searching to send courier
Using qr code scanner
Realtime Tracking
Sharing feedback and enjoying seamless courier tracking and sending with zero worries.
Curious
Confusion &
Hopefulness
Awesome, the tracking
is so easy
Love the way this app is.
I want to send a courier
Ideate is a cognitive process that involves generating and developing creative ideas, concepts, and solutions to address a specific problem or challenge. During ideation, individuals or teams engage in brainstorming and creative thinking techniques to explore a wide range of possibilities and potential innovations.
Ideate
Ideate
Information Architecture
This is the process of organizing, structuring, and categorizing information within an application to make it more understandable, accessible, and user-friendly. It involves designing the layout and navigation to create a logical and intuitive user experience, allowing users to find and interact with content effectively.
Tracking
Home
Profile
Realtime Tracking
Track Order
Personal Information
Notification Settings
Referrals
Details of product
Send Package
Statements & Report
Payment Settings
About us
Personal Data
Sender Details
Receiver Details
Shipment type
Consignment type
Type of package
Package size
Packaging Data
Payment
Call Sender
Order History
Track Sender
Customer Support
Barcode Scanner
User Flow
User flow refers to the sequence of steps or actions a user takes while interacting with a product or application to achieve a specific goal.
Start
Home
Realtime
Tracking
Profile
Register
Tracking Details
Personal details
Track Records
In-app Chat
Contact
Packing Data
Track Package
with ID
Send Package
History
Customer
Support
Barcode
Scanner
Verify OTP
Login
Payment
Product
Details
No
Yes
Yes
No
Done
Submit
Yes
No
Completed
Edit Profile
Review
Pending
Download
Reports
Refer
Log Out
Card Sorting
It involves presenting participants with a set of content items or concepts on physical or digital cards and asking them to group these items into categories
Primary
Secondary
Tertiary
Home
Edit Profile
About Us
Track
History
Log Out
Profile
Barcode
Scanner
Support
Prototype
Prototype
Prototyping is the process of creating a preliminary model or representation of an application to demonstrate its functionality and design. It allows designers and stakeholders to visualize and test the concept, gather feedback, and make necessary improvements before moving forward with the full development process.
Sketching
Sketching is a fundamental technique in the early stages of the design process, involving the creation of quick and rough visual representations of ideas, concepts, or solutions. It allows us to explore and communicate their thoughts, iterate on different possibilities, and efficiently convey design concepts before moving on to more detailed designs or prototypes.
Wireframes
Wireframes are simple, low-fidelity visual representations of a digital interface or web page, outlining the layout, structure, and basic elements without focusing on visual design.
Visual Design
Visual design for "Send it Up" involves creating an appealing and intuitive user interface for the mobile application. It includes carefully selecting colors, typography, icons, and layout elements that align with the global courier theme, ensuring a seamless and visually engaging experience for users while interacting with the app.
Typography
Colors
Gilroy
Aa Bb Cc Dd
Gilroy Regular
Gilroy Medium
Gilroy Semibold
Gilroy Bold
1 2 3 4 5 6 7 8 9 0
Primary
Secondary
Primary
Tertiary
Light
Basic
Dark
#35A6F9
#207CF5
#1C72F4
#FFFFFF
#042858
#F9F9F9
#241E40
#ADADAD
#1F1F1F
Iconography
Components
Register
Register
Track your Package
Please enter your 16 digit tracking id
Enter 16 digit tracking id
Track Order
Send Package
You can send your package
anywhere in the world!
Order History
Review all your order history
seamlessly without any
hustles.
Completed
Pending
Completed
Pending
Tracking ID
SVTN0043214
Oct 30, 2022
Nov 6, 2022
New Delhi
Kerala
In Transit
Give Review
Multimodal
Freight
Ground
Freight
Ocean
Freight
Air
Freight
3-10kg
3-10kg
Satyadeep Dadi
Your Shipper
Product Photographer
Call
Track
Upload your files here for
review
Maximum size: 50MB
Tracking ID
SVTN0043214
Oct 30, 2022
Nov 6, 2022
New Delhi
Kerala
Review Us
of 5
4
Select consignment type
Inward Consignment
Enter Name
Satyadeep Dadi
Apple
Apple
High Fidelity Screens
ONBOARDING SEQUENCE
HOME SCREEN
Users can easily track their packages by entering the tracking ID, access various services like sending packages, checking order history, and seeking customer support, while also using the built-in barcode scanner for quick and convenient package information retrieval.
TRACKING SCREEN
The tracking screen in "Send it Up" provides real-time updates on the status and location of the user's package. Users can easily track their shipments using the unique tracking ID, ensuring they stay informed about the package's journey from pick-up to delivery.
The profile screen in "Send it Up" allows users to manage their account and personal information efficiently. Users can view and update their contact details, delivery preferences, and payment methods, ensuring a seamless and personalized courier experience.
PROFILE SCREEN
OTHER SCREENS
Let’s Stay Connected
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yk.
Hello, I’m Yehezekiel Karri, a UI/UX Designer based
in Andhra Pradesh.
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